Entrepreneurial Consulting

Consulting Presentation for Startup

In my BUSI 505 Entrepreneurial Consulting course, I collaborated with a startup and my project team to develop a targeted growth strategy.

Initial Conversations: Food is key to the guest experience

Survey Results: Many respondents ranked on-site dining as a low priority.

Digging deeper: 31 out of 65 low-priority respondents still mentioned food or restaurants

Bottom Line: Guests may not need on-site dining — but they do want easy access to memorable food experiences.

Task: Led the market research efforts for our team, focusing on both customer and competitor insights

Strategy: Gathered primary data with two Google Forms: 1) Potential Customers (pictured) and 2) Competitors

Result: Better understanding of guest preferences, industry trends, and gaps in the market

Glamping Proposition Validated

1) Preferred Level of Luxury = Skewed towards more luxurious

2) Potential Market Growth = 15% of respondents have glamped before, and an additional ~50% expressed interest

Result: Leveraged insights to recommend marketing the unique local attractions of Sodus, New York, to drive customer growth

Question: What kind of activities do you enjoy when you travel?

Result: Used insights to recommend nature-focused glamping offerings to the client