About | My Site

ABOUT ME

Driven by a passion for designing systems that create meaningful impact, I approach every challenge as a curious problem-solver, big-picture thinker, and people-first leader. Scroll down to explore the story behind my work, passions, and purpose. From classes and campus leadership to internships and community projects, each experience has shaped how I think, reflect, and build. Everything I do is grounded in curiosity, creativity, and care.

MY VALUES

Work ethic is something I carry into everything I do. It’s not a trait I turn on or off; it’s just how I move through the world. It’s about staying focused on what matters, holding myself accountable, and following through on my commitments. That’s where progress begins.

WORK HARD

I believe in showing up fully, putting in consistent effort, and taking pride in doing the job well, especially when no one’s watching.

Growth only happens when we choose to keep learning. Without it, we become stagnant and disconnected. I believe in staying curious, seeking feedback, and pushing myself to evolve. Learning fuels better thinking, sharper instincts, and lifelong adaptability.

LEARN CONTINUOUSLY

I’m driven by curiosity and growth, always looking to improve, adapt, and stay open to new ideas and feedback

Empathy is what makes us human. It helps me move beyond assumptions and understand people with different experiences. I listen, learn, and consider perspectives beyond my own because better ideas and relationships start with understanding.

EMBRACE EMPATHY

I lead with understanding and compassion, knowing that meaningful progress starts by listening and respecting different perspectives.

The best ideas aren’t built alone. They come from trust, open dialogue, and the courage to challenge assumptions. I believe in creating space for every voice and know that the more perspectives at the table, the stronger and more thoughtful the solution will be.

COLLABORATE OFTEN

I thrive in team settings where ideas are shared freely, and believe the best work happens when we build together.

WORK HARD. PLAY HARD. REST HARD.

EDUCATION

UNIVERSITY OF NORTH CAROLINA AT CHAPEL HILL

Aug 2021 - May 2025

GPA

3.9

MAJOR

B.S. Business Administration

MINOR

Entrepreneurship

HONOR

Buckley Public Service Scholars

KENAN FLAGLER BUSINESS SCHOOL

B.S. Business Administration

SHURFORD PROGRAM IN ENTREPRENEURSHIP

Entrepreneurship Minor

Selective, application-based undergraduate business program (12% acceptance rate)
Emphasis: Entrepreneurship
Participated in the Venture Capital Investment Competition (VCIC) as a Fellow and volunteer
Courses covered strategy, marketing, analytics, finance, and venture capital

Competitive minor with coursework + 320-hour internship requirement
Completed internship with Union Grove Venture Partners
Awarded “Best Entrepreneurial Business Plan” in ECON 125’s Final Four Pitch Competition

CLASS LIST

EXPERIENCES

LEADS MANAGER

May 2023 - Oct 2024

As Leads Manager at Digital Drip Media, I supported client growth by calling leads generated through Facebook and Instagram ads and scheduling them for initial consultations.

PROBLEM

When I joined, the lead tracking system was cluttered and inconsistent making progress unclear, updates were disorganized, and client communication was suffering.

SOLUTION

I identified the inefficiencies and took initiative to build a structured Google Sheets tracker with:

Clear lead statuses
Standardized notes
Key contact and scheduling details

OUTCOME

The new system created seamless, error-free tracking, improved internal workflows, and gave the client instant visibility into lead progress. It became the standard for future campaigns and significantly increased team productivity and client satisfaction.

METRICS

Total Leads Called: 1,500
Total Leads Scheduled: 462
Scheduling Rate: 30.8%

SYSTEM OPTIMIZATION VISUAL

MARKETING INTERN

May 2022 - Aug 2022

As a Marketing Intern at Digital Drip Media, I supported client growth through content strategy, ad campaign execution, SEO optimization, and performance-driven digital improvements.

WEBSITE ANALYTICS

Led website performance project for fitness and nutrition client using Google Analytics
Identified drop-off rates caused by unclear calls to action on key landing pages
Added CTA and redirect buttons in WordPress
Boosted conversion rate 10x in 3 months (1.12% → 11.7%)
Drove user actions including form submissions, consultations, and email sign-ups
Built fluency in user behavior analysis and digital metrics

SOCIAL MEDIA MANAGEMENT

Helped manage Instagram, Facebook, and TikTok accounts for multiple clients
Designed branded visuals using Canva and Adobe Express
Wrote platform-specific, strategic copy to engage target audiences
Edited TikToks using trending sounds and transitions to boost reach
Scheduled and coordinated posts for consistent brand storytelling

PAID ADVERTISING

Co-led Facebook and Google ad campaigns for client Dida Gangoo
Created graphics, copy, and conversion forms for campaign assets
Set objectives to drive traffic, leads, and brand awareness
Defined audience targeting by geography, interests, and demographics
Chose placements across feeds, stories, and marketplace
Managed bidding and budgets based on CPM/CPA trends

SEO STRATEGY

Created comprehensive SEO checklist to improve internal marketing systems
Conducted initial audits using tools like Ahrefs
On-page SEO: keyword research, URLs, meta tags, internal links
Technical SEO: site speed, code cleanup, sitemaps, mobile optimization
Off-page SEO: backlinks, social shares, content distribution
Built ongoing strategy: monthly updates, audits, keyword refreshes

INVESTOR RELATIONS INTERN

May 2024 - Oct 2024

At Union Grove Venture Partners, a top-ranked private equity fund-of-funds, I supported investor relations and fundraising efforts during a pivotal period as the firm worked to raise its fifth fund. My work focused on brand refinement, communications strategy, and digital infrastructure.

WEBSITE REDESIGN & BRAND REFRESH

Redesigned full site using Squarespace
Updated logo and color scheme
Developed content strategy from partner interviews
Reorganized structure for clarity and navigation
Attended internal meetings for strategic alignment
Applied skills in creativity, communication, and collaboration

EMAIL CAMPAIGNS & INVESTOR OUTREACH

Consolidated and built 3,000+ contact database
Drafted email content with partner collaboration
Created mass personalized emails using Word + Excel
Tracked performance and managed follow-up logistics
Participated in investor meetings and discussions

KEY TAKEAWAYS

Gained deep exposure to venture capital and fund-of-funds structures
Developed skills in mass personalization, email marketing, and branding
Led a full website redesign and rebranding project, from content strategy to execution
Participated in partner and investor meetings, gaining real-time insight into fund strategy and relationship-building

CYBERSECURITY ANALYST

May 2023 - Oct 2024

Invaluement is a cybersecurity startup specializing in email and website protection. As a Cybersecurity Analyst, I helped train and refine its advanced spam filtering system, Bayesian Filter, by analyzing over 100K+ data points to identify patterns in email structure, behavior, and sender metadata.

DATA ANALYSIS ACROSS FOUR DATASETS

Consumer Ham: Real, authentic emails used to train the filter on legitimate content
Consumer Spam: Known spam/fake emails used to teach the system how to flag malicious or deceptive content
L.eml (Customer List) and H.eml (General Web List): Email audits focused on whitelisting and blacklisting domains to allow or block future communications based on legitimacy

THREAT DETECTION & SYSTEM TRAINING

Conducted detailed audits of emails and domains, identifying traits that signaled authenticity or spam
Strengthened the filter’s accuracy and adaptability through strategic pattern recognition and classification
Improved the system’s precision in automatically routing or blocking emails, enhancing overall security and client satisfaction

KEY TAKEAWAYS

Threat detection and email security
Data-driven decision-making
Strategic implementation of cybersecurity defenses
Pattern recognition in high-volume datasets

GROWTH STRATEGY INTERN

Oct 2024 - Dec 2024

At CareYaya, an early-stage health-tech startup, I supported regional expansion efforts by identifying growth opportunities and leading external outreach. This role deepened my experience in go-to-market strategy, communication, and partner development.

MARKET STRATEGY & PLANNING

Researched and prioritized target markets (New York City, Phoenix)
Participated in weekly strategy sessions with the CEO
Developed a deep understanding of CareYaya’s value proposition and competitive positioning

OUTREACH & EXECUTION

Created tailored lists of potential partners across healthcare and community sectors
Conducted cold outreach to clinics, senior centers, and support networks
Customized messaging by stakeholder type and regional context
Supported top-down partnership development to drive platform adoption

KEY TAKEAWAYS

Strengthened skills in stakeholder outreach, market development, and communication strategy
Contributed directly to CareYaya’s regional growth strategy
Gained real-world experience in startup operations and health-tech innovation

COMMUNITY INVOLVEMENT

Throughout college, I had the opportunity to contribute meaningfully to several nonprofit and student organizations through both volunteer work and leadership roles.

VENTURE CAPITAL INVESTMENT COMPETITION

LEAD VOLUNTEER 2024 | VCIC Fellow 2025

From 2024 to 2025, I was involved with the Venture Capital Investment Competition (VCIC) as both a Lead Volunteer and a selected Fellow. I supported the Global Finals and regional competitions by coordinating logistics, facilitating sessions, and gaining exposure to due diligence and investor decision-making. These experiences deepened my understanding of venture capital and strengthened my skills in communication, strategy, and event coordination.

COMMUNITY EMPOWERMENT FUND

ADVOCATE 2021 - 2023 | POD LEADER 2023

As an Advocate and Pod Leader with the Community Empowerment Fund, I supported members in achieving housing, employment, and financial goals through a trauma-informed, person-centered approach. I gained experience navigating systemic barriers, supporting job readiness, and problem-solving in complex situations. This work deepened my commitment to equity and was enhanced by coursework in financial coaching and economic justice.

APPLES SERVICE-LEARNING

ALTERNATIVE BREAK PARTICIPANT 2023 | ALTERNATIVE BREAK LEADER 2022 - 2023 TREASURER 2023 - 2024 | VICE PRESIDENT 2024 - 2025

From trip participant to Vice President, I’ve served with APPLES Service-Learning throughout college—leading alternative break trips, coordinating service-learning curriculum, overseeing a $230K budget as Treasurer, and finally supporting program development and leadership as VP. This work deepened my commitment to equity and community engagement while strengthening my skills in facilitation, strategic planning, budgeting, and collaborative leadership.

ALPHA PHI OMEGA

MEMBER 2022 - 2023 | HEAD PHILANTHROPY CHAIR 2023

Alpha Phi Omega is a co-ed service fraternity rooted in leadership, friendship, and service. As Head Philanthropy Chair, I led the planning of our annual banquet, managing logistics, budget allocation, and vendor coordination to honor four local nonprofits with grant awards, creating a meaningful, resourceful event that celebrated community partnerships and made a lasting impact.

SOFTWARE PROFICIENCY

SOFT SKILLS

Leadership

Problem

Solving

Time

Management

Creativity

Critical

Thinking

RESUME

Resume

AI BOT

CONTACT